ChiliCult

Strong Aromas, Better Life

A Different Chilli World Record: 1133 Varieties in Presentation

Chilli has a bit of an issue: It’s just too easy to see it – and market it – as…

To Boldly Grow… Peppers in Space!

Chile peppers spread so quickly around the world because they grow easy. Now, they’ll take a giant leap… into space!

Chilli in China, The Book Project!

Once again, ChiliCult went strangely quiet… because big things were afoot.

Marukyu Koyamaen’s Limited Edition “Temple” Matcha

Towards the end of 2018, Marukyu Koyamaen released limited editions of Ittekisui (Kin), Mannen no Midori, and Jōkō matcha. Favorites…

Of Cacao and Chocolate: Ruby, Blonde – and Real

Chocolate may be the most misunderstood of democratized luxuries. Some of the recent innovation, especially with “Ruby Cacao,” in this…

Chio “Chili Challenge”: When Habanero Goes Mainstream

Once upon a time, in the spring of 2018, European chips producer Chio thought to challenge its customers with Habanero…

Meiji The Chocolate with Matcha Flavor

Imagine a brand like Hershey’s coming out with a range of chocolate bars that aim at a rather gourmet audience,…

Misunderstanding Chilli: The Case of Jamie Oliver’s Jerk

Cultural appropriation, once again, finds itself in the discussion thanks to Jamie Oliver’s (ready-made, apparently) “Jerk Rice”. R.E.S.P.E.C.T. In England,…

Cooking with ChiliCult: Chinese Tomato-Egg (Drop) Soup (Xihongshi Jidan Tang)

Learning something from China about tomatoes seems a strange proposition, but xihongshi jidan tang, the Chinese tomato-egg(drop) soup offers an…

© 2019 ChiliCult. Theme by Anders Norén.