ChiliCult

Strong Aromas, Better Life

Category: See

Eating Lotus Seeds

In late summer in China, lotus is blooming. It is a pretty sight – and a time, as the seeds…

On the Search for the Elusive Perennial Tibetan Tree Chilli

China puts a wrench into easy arguments of how chilli is eaten in tropical heat to protect against microbes spoiling…

The (4th) International Chili Expo, Zunyi, Guizhou, China

You might have heard something about the “Chili City” of Xiazi before, but in spite of its label as international,…

A Different Chilli World Record: 1133 Varieties in Presentation

Chilli has a bit of an issue: It’s just too easy to see it – and market it – as…

Chilli in China, The Book Project!

Once again, ChiliCult went strangely quiet… because big things were afoot.

Of Cacao and Chocolate: Ruby, Blonde – and Real

Chocolate may be the most misunderstood of democratized luxuries. Some of the recent innovation, especially with “Ruby Cacao,” in this…

Chio “Chili Challenge”: When Habanero Goes Mainstream

Once upon a time, in the spring of 2018, European chips producer Chio thought to challenge its customers with Habanero…

Meiji The Chocolate with Matcha Flavor

Imagine a brand like Hershey’s coming out with a range of chocolate bars that aim at a rather gourmet audience,…

Misunderstanding Chilli: The Case of Jamie Oliver’s Jerk

Cultural appropriation, once again, finds itself in the discussion thanks to Jamie Oliver’s (ready-made, apparently) “Jerk Rice”. R.E.S.P.E.C.T. In England,…

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